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At & T Business Phones – The mobile-first mindset is here to stay – this statement is true from both the enterprise and consumer side.

To say that users consult their mobiles before buying would be a gross understatement. Mobile Internet usage has surpassed mobile usage on desktop computers worldwide. Countries like India, Mexico and Indonesia also have 4x more smartphone usage than PCs:

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In the US alone, there are 30 billion mobile moments (the moment a customer consults their phone and expects an immediate response) every day. That means your brand has 30 billion mobile opportunities every day to offer users what they want.

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There’s a reason users spend more time browsing on mobile than shopping – users want instant gratification when they’re on their mobile devices.

According to data compiled by Google and SOASTA, 40% of consumers will abandon a page that takes more than three seconds to load.

All that time you have to keep the attention of the user who likes and clicks on your ad. And if your website doesn’t load in the allotted time, you haven’t created any ad, no matter how attractive it is. The bad news is that data shows that most retail mobile pages take about 6.9 seconds to load, more than double the time 40% of users wait before leaving the site.

Speed ​​is an important factor when measuring bounce rates for mobile websites. Before we go further, it is important to explain that speed is mainly considered in two aspects of mobile bounce rate. j DOM preparation time and full page load time:

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1. DOM Ready Time: DOM ready time is the time it takes for a browser to receive and parse a page’s HTML code – it’s the biggest predictor of bounce rates. Although the user may not be aware of when the HTML code is received and parsed, the code must be loaded before any page elements such as images are loaded. If the HTML code takes too long, the loading time of the web page will be slow. If you want to speed up your mobile website’s DOM preparation time, it’s best not to use JavaScript, which blocks and prevents the browser from parsing HTML code. Site elements that use JavaScript include third-party ads and social widgets that need to be loaded from an external server before the page loads.

2. Full Page Load Time: Full page load time includes the time taken to load images, fonts, CSS codes, etc. on the webpage. A faster full page load leads to a lower bounce rate:

To ensure your website has a fast full page load, you should optimize images, fonts and avoid third-party files that can slow down loading.

Page load speed is one of the strongest causes of bounces, what’s worse is that users don’t just leave, but research suggests that 79% of users won’t return after a slow experience on a website.

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If the mobile page isn’t loading quickly, it’s not fast enough for the user, the user will bounce and possibly never come back.

To ensure this doesn’t happen on your mobile website, it’s important to AMPlify your mobile websites and click-through landing pages.

The AMP Project aims to “build the web of the future together” by enabling the creation of websites and ads that are consistently fast, beautiful and powerful across devices and delivery platforms.

AMP was created in collaboration with thousands of developers, publishers, websites, distribution companies and technology companies. To date, more than 1.5 billion AMP pages have been created, and more than 100 major analytics, ad technology, and CMS providers support the AMP format.

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1. High performance and engagement: Pages built on the AMP open source project load almost instantly, giving users a smoother and more engaging experience on both their mobile and desktop devices.

2. Flexibility and Results: Businesses have the ability to decide how to present their content and what technologies vendors use while maintaining and improving KPIs.

You’ve probably already clicked on an AMP page, you just didn’t realize it. The only thing you might notice was the page speed after the click. Websites created with AMP have a lightning indicator in search results.

The reason AMP pages load faster is because AMP delimits HTML/CSS and JavaScript, allowing mobile websites to render faster. Unlike regular mobile pages, AMP pages are automatically cached in the Google AMP cache to reduce load times for Google searches.

What Is Amp?

Users have certain expectations when using mobile devices, they want meaningful, relevant and fast experiences – to ensure your target audience’s expectations are met, AMPs are your best bet.

This guide will guide you through everything you need to know about the AMP open source project. We’ll go over how AMP works and why pages load so fast.

The guide will also include case studies on how using AMP has helped increase conversions for businesses in various industries, and what benefits you’ll get from AMPlifying your site. The final section will discuss what fast mobile click-through landing pages are and why you should create them to give your visitors faster and more relevant click-through landing pages.

Google launched the open-source Accelerated Mobile Pages (AMP) framework in February 2016. This framework was created due to the need to create an optimized, tightly integrated user experience instead of the slower and slower mobile experiences that users face on a daily basis. base

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Google launched the AMP Project to create a framework that provides a clear path to creating an optimized experience for mobile websites. The AMP open source project is well documented, easy to use, verifiable, and has a user-first approach to website design.

Since its launch nearly two years ago, 25 million domains have served more than 4 billion AMP pages:

Since launch, not only has the number of AMP pages increased, but their speed has also increased, with the average time it takes an AMP page to load from Google search less than half a second.

AMP leads to a 10% increase in website traffic with a 2x increase in time spent on page. Ecommerce sites using AMP saw a 20% increase in sales and conversions compared to non-AMP sites:

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AMP helps businesses create efficient, clean and relevant versions of their websites, providing users with a faster mobile web experience.

Chartbeat analyzed data from 360 sites using AMP from June 2016 to May 2017 to find that the typical owner using AMP sites saw 16% of all mobile traffic to their AMP content.

AMP pages load almost four times faster than standard websites, and users interact with AMP pages 35% more than standard mobile websites:

Now that we know why you should use AMP pages, let’s see how AMP works, how it compares to responsive web design, Facebook Instant Articles, and progressive web apps.

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AMP HTML is basically HTML with only a few restrictions for reliable performance. A simple AMP HTML file looks like this:

Most of the tags in AMP HTML are regular HTML tags, but some HTML tags are replaced with AMP-specific tags. These custom tags are called AMP HTML components and make it easy to implement common tag patterns in a powerful way. AMP pages are discovered by search engines and other platforms using the HTML tag.

You can choose a non-AMP version of the page and an AMP version, or only the AMP version.

The AMP JS library ensures fast rendering of AMP HTML pages. The JS library implements all of AMP’s best performance practices, such as inline CSS and font triggering, manages resource loading, and provides you with custom HTML tags to ensure fast page rendering.

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AMP JS makes everything from external resources asynchronous, so nothing on the page can block rendering. JS also uses other performance techniques such as sandboxing all iframe elements, precomputing the layout of each page element before loading resources, and disabling slow CSS selectors.

Google AMP cache is used to serve cached AMP HTML pages. AMP Cache is a proxy-based content delivery network used to deliver all valid AMP documents. Cache loads AMP HTML pages, caches them and automatically improves page performance.

To maintain maximum efficiency, AMP Cache loads documents, JS files, and images all from the same source using the HTTP 2.0 protocol.

AMP Cache comes with a built-in authentication system that guarantees the site works and doesn’t depend on external forces that can slow down the site. The validation system works through a series of assertions that confirm that the page markup meets the AMP HTML specification.

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An additional version of the authentication system is available with each AMP page. This version can log validation errors directly to the browser console when the page is rendered, allowing you to see complex changes in your code that may affect performance and user experience.


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